Sustainability

For us, sustainability isn't a label but a direction – we're getting better step by step.

Our highlight: no plastic sleeves

In many online shops, every item of clothing comes in its own plastic sleeve. Not with us. Your order is wrapped in tissue paper, tied with paper string and sent in a cardboard box – with no plastic sleeve at all. That means less plastic in circulation, and all of the packaging can go in the paper recycling. A small contribution to protecting the environment – and unpacking feels like opening a present, too.

What we already do today

• Packed plastic-free: cardboard, tissue paper and paper string instead of plastic film – all recyclable.
• 100% cotton: soft, breathable and gentle on delicate baby skin.
• Durable fabrics: quality that survives many washes – and then brings joy to the next child.
• A conscious selection: a small, carefully curated range instead of constantly changing collections.
• Sensible sets: bundles in which every piece gets used – nothing sits unused in the wardrobe.

Helping clothes last

The most sustainable bodysuit is the one that gets worn for a long time: wash at 30 degrees on a gentle cycle and air dry – that way the fabric and colours stay lovely wash after wash. And when your baby has outgrown them: pass them on instead of throwing them away. Our clothes are made for that.

Honest is honest

We're a small business from Baden and we don't claim to be perfect. But with every decision – from choosing fabrics to packaging – we make the more considered choice wherever we can. Got ideas on how we could do even better? Write to us – we'd love to hear from you.